The King of Beers, the folks who spent lavishly to bring you the Bud Bowl, the Talking Frogs, the Whassup Guys and the Clydesdales, is being swallowed by a Belgian brewer known for its frugality.
But InBev SA has an ambitious plan behind its $52 billion acquisition of Anheuser-Busch, hoping to tap into the U.S. company's massive marketing power and make the Budweiser and Bud Light brands into globally recognized products akin to Coca-Cola or Pepsi.
Leaving marketing untouched, though, will mean cuts elsewhere. InBev expects to wring out $1.5 billion in annual savings, most of which will come from better managing the supply chain. InBev keeps a sharp eye on …
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